Luxury reimagined. Ettitude is known for their softer-than-silk bamboo sheets that use 99% less water and 38% less carbon than cotton. But… there’s a lot more to their story. 

From awesome third-party certifications like B Corp and Climate Neutral Certified, to their meaningful charitable initiatives, Ettitude has redefined what it means to sleep well at night – both figuratively and literally. 

Here’s everything you need to know before making your next Ettitude purchase. 

Brand Story

Ettitude | noun | eco-attitude | living with an eco-attitude 

Ettitude is a fabric innovation and home goods brand centered around their patented and carbon neutral CleanBamboo® fibers. Phoebe Yu founded the brand in 2014, building upon her career in textile supply chain management, merchandising, and logistics.  

After emigrating from China and attempting to furnish a new home in Australia, Yu found a gap in the market. Bedding that was sustainable AND affordable! 

And so Ettitude was born.

“ettitude is on a mission to create next-gen fabrics and products that reduce our impact and support the health of  the planet. We’re here to make a material difference in the home and textiles industries for a more sustainable, regenerative future for all.” – Phoebe Yu 

While they’ve only been around just shy of a decade, their impact has been huge. 

• Saved over 3 million liters of water
• Prevented over 1,000 tons of CO2 emissions
• Saved 70,000+ acres of land through their use of land-intensive bamboo

Check out their 2022 Impact Report to get the full scoop!

Bamboo Bedding 

For decades, cotton has been the bedding industry standard. But did you know it’s the world’s dirtiest crop? 

Cotton uses more pesticides, insecticides and water than any other crop on the planet.

Bamboo is different. A naturally renewable resource, bamboo uses less water, energy, and overall resources than cotton. Compared to a cotton sheet set, bamboo sheets use…

• 500x less water, saving nearly 8,189 gallons of water
• 52% fewer carbon emissions, around 25.9kg of emissions
• Bamboo farming creates minimal waste. 70% of the bamboo they harvest is used to create fabric, while the other 30% is composted
• Ettitude’s CleanBamboo uses 100% rainwater to grow
• Bamboo forests absorb 2.03 metric tons of CO2 per hectare per year

How? Ettitude’s CleanBamboo is sourced from FSC-Certified forests and made in a closed-loop system that recycles 98% of its water.

It is a lyocell fabric made from organically grown bamboo that uses 0 toxic chemicals in the process… unlike other bamboo fabrics on the market using viscose or rayon technology.

The result is a super-soft bamboo fabric that is naturally hypoallergenic and breathable.

The textile industry is the second most polluting industry in the world, after the oil and gas industry. By creating a fabric that is regenerative, instead of harmful, Ettitude redefines what bedding can be. 

Ettitude Products

Although Ettitude started with their essential bamboo bedding collections, they’ve expanded over the years. Today, they have everything from baby towels to sleep masks.

Their fabrics have expanded, too. Using their regenerative bamboo, they’ve crafted their Vegan Cashmere, Linen+, and Sateen+ fabric lines. All 100% Peta approved Vegan and OEKO-TEX 100 Certified – just like their Signature Sateen fabric.

No matter what you order, it comes packaged in reusable drawstring bags and plastic-free shipping packaging.

At the end of your products life, you can trade them in through Ettitude’s re:new program. This gives old products a new life… and rewards you with a discount on your next purchase.

Certifications & Partners 

Ettitude does A LOT of good. And their partners help them do it. Through third-party certifications and partnerships, Ettitude is able to amplify their impact across the globe.

charity: water

2.2 billion people live without access to safe water. Non-profit organization charity: water works to bring clean drinking water to communities in developing countries. Ettitude specifically partners with them to fund water projects in Nepal!

Canopy Commitment

Ettitude has committed to protect at-risk forests through sustainable sourcing practices for pulp, paper, packaging, and fabrics. That means not using materials sourced from ancient or endangered forests or illegal logging. Learn about the entire commitment here!

1% for the Planet

As a member of 1% for the Planet, they commit to donate 1% of revenue to environmental nonprofits across the globe. This global organization exists to ensure our planet and future generations thrive. 

Certified B Corp

Like us, Ettitude is a Certified B Corp, meeting some of the highest standards for social and environmental performance. In short, it means they are committed to balancing profit and purpose! 

Climate Neutral Certified 

Ettitude has committed to reducing their carbon footprint throughout every element of their business – from manufacturing their innovative bamboo products to shipping them to your door.

Their Climate Neutral Certification is a symbol of that commitment… and makes it easy as a consumer to know they’re truly walking the walk when it comes to reducing carbon emissions. 

Ettitude & Karma Wallet

We’re stoked to have Ettitude as part of the Karma Collective, a community of brands that offer conscious consumers like you exclusive benefits and rewards. 

Ettitude embodies everything that Karma Wallet stands for. It all starts with transparency. That means giving you ALL the information that you need about their materials, manufacturing, and supply chain so you can make informed shopping choices.

Better for the planet. Better for you. But don’t just take our word for it. Shop Ettitude’s homewares below to find our for yourself.