Company Spotlight: Krī Skincare
Kri Skincare makes ethical skincare from vegan and non-toxic ingredients. Learn how they earned a score of 15/16 on Karma Wallet!
June 27, 2023
Make more with less. That’s the ethos of Krī Skincare, and why it’s one of our favorite ethical skincare brands.
Krī’s skincare products are vegan, sustainable, and gender-neutral. They use carefully chosen ingredients for powerful results.
Find out what makes Krī Skincare unique and how they’re setting the standard for sustainable skincare.
Founder’s Story
At the heart of Krī Skincare is a belief that skincare should be an enjoyable experience while harnessing the power of cutting-edge research and natural ingredients.
Founder Rupa Wincell shares her story:
“A change in my skin in my 30s shattered my confidence. All of a sudden, my otherwise healthy skin was highly reactive, dry and troubled with blemishes.
The products I’d been advised to use just exacerbated the problem and made my skin uncomfortable. It was an endless cycle.
I committed to researching and understanding everything I was putting on my skin. All this newfound knowledge helped me understand what I wanted and didn’t want on my skin.Above all, fewer, more effective ingredients in the bottle were my benchmark. How do you know what’s working/not working when there’s upwards of 20 ingredients in a single product?
Simplicity and efficacy became my focus, always guided by science.
Rupa Wincell
Founder of Krī Skincare
The Krī Skincare Line
Krī Skincare prides itself on using clean, sustainable, and ethically-sourced ingredients to create effective products that promote healthy skin.
Ingredients
Every single ingredient that goes into Krī products is biodegradable, vegan, and cruelty-free. All products are Leaping Bunny certified, meaning that their products are not tested on animals.
On top of that, they’ve committed not to sell their products in any country that requires animal testing!
The preservatives used in their products are approved by Ecocert and COSMOS – the leading global standards for natural and organic skincare and cosmetics.
Additionally, their emulsifiers are RSPO-certified, meaning that they do not use any palm oil in their products.
Packaging
Krī Skincare doesn’t just go the extra mile with their ingredients.
Their sustainable packaging reflects the purity and simplicity of their products, as well as their respect for the environment.
All of their products come in recyclable glass vessels. Returning customers can order without non-recyclable plastic pumps and pipettes.
When it comes to shipping packaging, every element is reusable, recyclable, or biodegradable. Their delivery boxes are fully recyclable.
They use “peanuts” made from biodegradable, compostable corn starch. Even their product cartons are made from FSC Certified paperboard and printed with vegetable inks.
Every element is thoughtfully considered, so you can have the most mindful, plastic free experience possible.
Values & Certifications
Like Karma Wallet, Krī is a certified B Corp. They committed to driving long-term positive changes as a responsible and transparent skincare business.
They’re the first British skincare brand, started and run by a woman of color, to become a B Corp!
Additionally, Krī joined a coalition of 1,000+ UK businesses that support the Better Business Act.
This will ensure that company leaders must equally consider shareholders alongside those of a wider society and the environment.
Explore our article on stakeholder capitalism to learn more about how legislation can create an impact!
“Krī Skincare is the culmination of everything I was searching for as a consumer: evidence-based ingredients, a gentler environmental footprint, ethics and transparency. A brand made with purpose. For better skin and a better planet.” –
Rupa Wincell
Krī Skincare founder
The Score
We rate Krī Skincare as a 16/16 on their social and environmental initiatives. This is the highest score we award – and a huge step above the industry average for skincare companies, which is 1.28.
We are also excited to announce that they have recently joined the Karma Collective.
As part of this network, Krī joins a group of highly sustainable brands dedicated to rewarding customers, like yourself, for making environmentally conscious shopping choices.
Stay tuned for the upcoming release of the Karma Wallet card and our app, which will provide you with even more opportunities to shop sustainably and earn cashback.
Overall, they’re setting the standard for sustainable skincare. Explore their Company Report Card to learn how they earned their score!
Final Word
Krī Skincare is a revolution in how we approach our skincare routines, and a new standard for ethical beauty brands.
Experience the magic for yourself. Join Krī’s skincare community to improve your skin and get that radiant glow.
In case you were wondering, Krī (pronounced kree) – क्रि – is a Sanskrit term meaning to undertake an action or deed.
P.S. You can even track the social and environmental impact of your purchase from Kri with the Karma Wallet Card (coming soon)!
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