Company Spotlight: Plaine Products

Refill. Reduce. Plaine Products helps you reduce plastic waste with their innovative personal care refill system!

October 24, 2023


Take a look around your bathroom. Despite what products you have – you’ll probably notice one thing in common: plastic packaging. Aiming to turn the industry on its head, Plaine Products is reimagining your favorite bath, body, and personal care products in refillable, plastic-free packaging.

In this blog, we’ll dive into their brand story, eco products, sustainability standards, and vegan ingredients. Let’s get started! 

Plaine Products Brand Story

Founded by two sisters, Lindsey and Alison Delaplaine, Plaine Products began with a dream to have less plastic waste in our world.

Every year, we produce 300 million tons of plastic waste. 78% of that is not reclaimed or recycled. Instead it ends up in landfills, oceans, and waterways where it contributes to global warming and other massive environmental issues. 

CEO and co-founder Lindsey spent 10 years living and working in the Bahamas. There she saw the consequences of our plastic pollution problem. There was plastic on the beach, plastic in the ocean, plastic in the streets – you name it. 

plaine products on karma wallet

With a bold idea to tackle plastic pollution in the bathroom, in 2015 she teamed up with co-founder and sister Alison to develop plastic free, toxin free essentials. 

Their mission is simple. Encourage people like you to make small changes that have a huge impact on people and planet. It’s about progress, not perfection

The Plaine Products Model

At the heart of Plaine Products’ sustainability efforts lies their innovative packaging and refill system. Here’s how it works:

Step 1 – Order Refillable Bottles: Explore shampoos, conditioners, body washes, lotions and other personal care products packaged in plastic-free, aluminum bottles. Unlike conventional single-use plastic containers, their packaging is designed to be refilled, not thrown away. If it’s your first time shopping with Plaine Products, you can get a plastic pump included with your order. If you’re a return customer, you can opt for no pump and reuse your plastic pump! 

Unlike plastic, aluminum is able to be completely recycled (several times!) without any loss in quality. Plus, it takes a lot less energy and money to recycle aluminum compared to plastic. On the other hand, plastic can only be recycled once or twice – and it is downgraded in quality every time. 

Step 2 – Convenient Refill Service: When your Plaine Products bottle is empty, simply order a refill from their website. Additionally, Plaine Products offers a subscription model for added convenience, ensuring you never run out of your favorite products.

Step 3 – Return and Repeat: Once you receive your refill, send the empty bottle back to Plaine Products using the prepaid shipping label. Then they sanitize and reuse these bottles, diverting waste from landfills and reducing the need for new resources.

plaine products on karma wallet

Clean Ingredients for a Clean Environment

Sustainability isn’t just about the packaging; it’s also about what’s inside the bottles.

Plaine Products takes this seriously by offering vegan, non-GMO, natural, eco-friendly, and cruelty-free formulations.

Their products are free from harmful chemicals like parabens, sulfates, and artificial fragrances, making them safe for both you and the environment.

Plus, they run all of their ingredients through the Environmental Working Group’s database to ensure they are safe and non-toxic.

A key ingredient in their products is aloe. This hydrating addition contains vitamins A, B1, B2, B6, B12, C and E plus 8 essential amino acids. It cleanses and soothes hair and skin without stripping it of essential nutrients. 

Eco-Friendly Product Packaging

Not only are the products packaged sustainably… so is the shipping packaging. They send your order to you in 100% recycled materials, and work with a local packaging group close to their headquarters to reduce their supply shipping footprint.

The boxes are designed in a way to reduce the need for additional fill. Plus, they’re so durable that they can be used on average 5 times before being recycled. They even go so far as using reinforced paper tape to seal the boxes instead of plastic tape.

Plaine Products Partners and Certifications

Plaine Products has also received a TON of certifications and and engaged in some amazing partnerships. Let’s dive in! 

Carbon Neutral Shipping

Plaine Products has partnered with We Are Neutral, a 501(c)3 environmental non-profit to offer climate neutral shipping. We Are Neutral helps businesses measure, reduce, and offset their carbon footprints. This is done through environmental education as well as hands-on carbon reduction and offset initiatives.

The carbon footprint created to ship your orders is offset through native tree plantings, energy upgrades for low-income families, methane abatement programs at local landfills, and more!


WBENC Women’s Business Enterprise: The WBENC (Women’s Business Enterprise National Council) certification is a prestigious recognition that validates a business as at least 51% owned, controlled, and operated by women, promoting diversity and inclusion in the corporate world.

PETA Certified Cruelty Free and Vegan: PETA certified cruelty-free and vegan products have met the rigorous standards set by People for the Ethical Treatment of Animals (PETA), ensuring that they are not tested on animals and do not contain any animal-derived ingredients, making them ethical and environmentally conscious choices for consumers.

1% for the Planet: Plaine Products goes the extra mile in supporting environmental initiatives and communities in need. They donate 1% of their sales to environmental non-profit organizations, ensuring that their success directly contributes to the protection of our planet. This is more than just a company; it’s a movement for positive change.

Certified B Corp: Like Karma Wallet, Plaine Products is a B Corp and has undergone a rigorous assessment to demonstrate its commitment to social and environmental responsibility, transparency, and ethical business practices.

Made in the USA: From manufacturing to materials and beyond, they are 100% Made in America!

Leaping Bunny Certified: Leaping Bunny Certified products have been rigorously verified as cruelty-free, ensuring that they are not tested on animals throughout their production, from ingredients to the final formulation.

Plaine Products has also won a ton of awards like the 2021 Reusies and Think Dirty O Clean 2023 for their innovative products. 

Plaine Products and the Karma Collective

We are excited to announce that Plaine Products has joined the Karma Collective. As part of this network, they join a group of highly sustainable brands dedicated to rewarding customers, like yourself, for making environmentally conscious shopping choices.

On our upcoming Karma Wallet Card (an eco-friendly debit card!), they’ll be giving you exclusive cashback rewards.

With their innovative refill system, commitment to eco-friendly ingredients, and suite of certifications and partnerships, Plaine Products is leading the way in sustainability.

Ready to place your plastic-free order? Start shopping below!